Friday, January 24, 2020

Vasco da Gamas Exploration of India and Portuguese Voyages of Discover

Vasco da Gama's Exploration of India and Portuguese Voyages of Discovery When asked which nation contributed the most to sea exploration in the fifteenth century, the obvious answer is Spain. What if there were another nation, a nation whose contributions were far more than landing one continent? What if there was a nation that in only 100 years managed to sail in every ocean, every major sea, touched every continent except Antarctica and possibly Australia, and were the first Europeans to land in China, Korea, New Guinea, the Azores, Cape Verde and numerous other places. Well, there was such a nation, and it is Portugal. Portugal was the country that lead the greatest expansion of the known world in the history of the world. In only one hundred years they managed to be the first Europeans in nearly one half the globe, as well as be the first to push south. The accomplishments of the rest of Europe paled in comparison. The Portuguese exploration and expansion at this time is a huge subject. Here will be discussed only one of their voyages, that of Vasco d a Gama's voyage to India, as he was the first European to sail to there. Prince Henry the Navigator was most definitely a driving force in this venture, while the King during the voyage, Manuel, was the one who ordered it. Bartolmeu Dias was the first to round the Cape of Good Hope, in his 1487-88 voyage, proving that it could be done, and breaking ground for da Gama. Born in 1394, the Infante Enriques, known to the world as Prince Henry the Navigator, became the man who was most responsible for the maritime expansion of Portugal and of general marine science, as well, both of which led to the voyage to India. As a boy he was infatuated with accounts of the wild beasts, w... ...bus and Spain tried to reach India by going West, some daring, risk taking Portuguese knew it could be reached by sailing east, and unlike Spain, actually acheived what they meant to do. Works Cited: Hamilton, Genesta. In the Wake of Da Gama. London: Skeffington and Son Limited, 1951. Hart, Henry. Sea Road to the Indies. New York: The Macmillan Company, 1950. Jones, Vincent. Sail the Indian Sea. London: Gordon and Cremonesi Publishers, 1978. Pearson, M. N. The New Cambridge History of India. pt. 1, vol. 1. Cambridge: Cambridge University Press, 1987. 8 vols. Russell-Wood, A. J. R. A World on the Move: The Portuguese in Africa, Asia, and America 1415-1808. New York: St. Martin's Press, 1993. Wallis, Helen. "England and Portugal 1386-1986; 'Things Hidden From Other Men'; the Portuguese Voyages of Discovery." History oday June 1986: 27-33.

Thursday, January 16, 2020

Surrealism

Surrealism Surrealism started as a revolt against the intellect of Cubism, Formalist art, Art for Arts sake (Dada) and abstraction. It is an attitude to life and society rather than a style of art. It was a painting style that trapped the dream into physical existence. Individualism and isolation was a core value of the movement. They investigated the mind for artistic inspiration.Origins of Surrealism: Andre Breton: Was dissatisfied with DADA Wanted a more organized and realistic He explored automatic righting and discussed the irrational and the accidental Hough process in painting He published a manifesto in 1924 (statement of ideas about the movement) Was based on Freud the idea of the conscious mind struggling against the irrational and the unconscious Implemented the idea that the individual is free to express their personal desires Definition of Surrealism: Thought is expressed with the absence of reason, aesthetic (visual), moral concerns.Surrealism emphasizes words more than the image and was dominated by the written works and ideas. The influence of Sigmund Freud: Worked with Psychoanalysis, and how hypnosis allows an individual to remember motional experiences that have been forgotten. The importance of memories and experiences in the subconscious is core to Surrealism Hypnosis liberates the imagination Through the dream, reality is solved.Political situation of the time: Breton was a communist The surrealists were anarchists like the Dadaists of WWW Surrealist thought that non-government was better(irrational vs. the rational) Russian revolution Tribal art Dada : chance, irrational, illogical Art of children and the mentally ill Freud and Jung (importance of dreams and the symbols used to understand dreams) Sub Themes:The human condition: Surrealism deals with the subconscious, dreams and irrational thought Influence of technology- Meaning in media: Surrealism involves symbolism, meaning through the use of paint Reflection of society: comment on ant i war etc Two Schools of Surrealism Bibliographic Surrealism Ray, Dali,Yves, Migrate Detailed Automatic Organic surrealism Mirror, Manson Recognizable objects in different contexts Images of the mind Precise reproduction Juxtaposition (placing next to each other) Transposed (placed over) Displaced(put out of place) Mutated (altered) Visual pun/ double meaning Hidden Meaning Chance Close to abstract

Tuesday, January 7, 2020

Mcdonald s For New Eating Option - 859 Words

Because of the revolution of lifestyle, people are starting to look for new eating option. In order to change customer’s impression, McDonald’s is trying to reposition their brand image by achieving following new objectives. âž ¢ Increasing family sales While the social demographic structure shows a downward trend on birth rate, parents tend to pay more attention on each child and wish to establish deep emotional bond. In order to maintain McDonald’s currently existing target segment-family, McDonald’s should focus more on providing experience to strengthen the relationship between parents and children. The value should not only be considered as provide food, but also an experience and a family time they shared. âž ¢ Attract business group In order to attract more customers, McDonald’s could pay more attention on the business group, which haven’t been targeted in fast food industry and is an essential and great potential one. Since McDonald’s is the first one embarking on cafà © section, McCafe, in fast food industry, this is a great opportunity for McDonald’s to extend its target segmentation. âž ¢ Provide more healthier meals option While there is no sign the high level of obesity has fallen, Americans tend to consume fewer calories, cholesterol and fat. The greater public awareness and healthier living style push the restaurant industry to produce more healthful offerings and McDonald’s is not an exception. Though McDonald’s usually is considered as a junk food index, it is time toShow MoreRelatedCase Study 3 Mcdonalds and Obesity1069 Words   |  5 PagesCase Study 4 McDonalds 1) How should Mac respond when ads promoting healthy lifestyle featuring Ronald McDonald are equated with Joe Camel and Cig ads? Should Mac eliminate Ronald McDonald in its ads? I do not believe it is necessary to eliminate Ronald McDonald as the mascot. The comparison to Joe Camel is rather unfair. 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By having the very pleasantRead MoreMcdonalds Case Study Analysis829 Words   |  4 PagesMcDonalds Case Overview: McDonalds have dominated the fast food world for years since their humble beginnings. Over the years they have proved the test of time and been the number one fast food restaurant in sales. Through dynamic market expansion, new products, and special promotional strategies they have been able to take over the world of fast food. McDonald’s is a completely global company that has been effective in catering to each need of a country they enter. In 1993 they opened a McCafeRead MoreFast Food are killing people1005 Words   |  5 PagesFast food chains are killing people â€Å"You want it, need it, you gotta have a taste of McDonald s burgers.† There are a lot of fast food offers that can catch our attention. They are great offers that can help us to save a lot of money, but what is behind cheap food? Fast food chains are killing people. They cheat their clients with sugar-free products, but they still have a lot of calories and fat. The offers that fast food provides customers are so good that they are becoming addicted. PeopleRead Moredont blame the eater1292 Words   |  6 Pagesargue that McDonalds is to blame for making them fat and there are limited options to not eat at fast food restaurants. Let us take Zinczenko for an example; he said, He grew up a typical 1980s latchkey kid (Zinczenko 391). His parents separated, and his dad was trying to re-establish his life alone, while his mom was functioning long hours just to pay the necessary monthly bills. Zinczenko said, lunch and dinner was a choice between a numerous of fast food pla ces such as: McDonalds, Taco BellRead MoreEssay about The Fast Food Health Scam 1564 Words   |  7 Pageshas supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impressionRead MoreMcdonald’s Case Analysis Essay606 Words   |  3 Pagesmcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profit till Jim Skinner takes over as CEO and launches specialty beverages, including coffee-based drinks. SWOT ANALYSIS: Strengths: McDonalds seems to be recession proof. They seem to be ableRead More Health Hoax By Fast Food Companies Essay1469 Words   |  6 Pagesindustry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer